Keyword Research & Selection – Our service includes the research and selection of targeted and relevant keywords best suited for your campaign, services and product.
Text Ad / Creative Development – Our service includes the creation of unique, custom and targeted text ads best suited to drive targeted and qualified traffic
Landing Page Consultation – Our service includes the analysis and consultation of recommended landing page changes that are best suited to increase conversion rate and sales volume; however my service does not include the programming or implementation for such recommended changes.
Campaign Tracking Consultation – Our service includes the analysis and consultation of recommending campaign and landing page tracking system that will best suit the need for campaign analysis and traffic transparency, however my service does not include the programming of such tracking system nor the implementation or installation of such tracking systems.
Campaign Implementation – Our service includes the campaign database creation and upload for submission of all keywords, creative and bids.
Account Management – Our service includes the management of each advertising platforms account settings which includes such things as budgets, campaign settings, ad group setting, keyword settings, creative settings, match types, bids, time settings, geo targeting and etc.
Bid Management – Our service includes the management of keyword bids and ongoing tasks such as bid gaps monitoring, bid changes, and position optimization.
Campaign Analysis – Our service includes the ongoing analysis of campaign performance and monitoring of what is known as the campaign critical success factors. Such factors include the trending analysis of Impression Volume, Click Volume, Click Through Ratio (CTR), Average Cost Per Click (CPC), Costs, Conversion Rates (Cr), Cost Per Conversion (CPA, CPL, CPS), Conversion Volumes, Average Position (POS), and Quality Score
Campaign Optimization – Our service includes the ongoing optimization or tweaking of campaign settings to meet or exceed company business goals. Campaign optimization includes the keyword testing, keyword list modification, keyword expansions, text ad variation testing, landing page A/B tests, bid changes, positional testing, and GEO targeting that best suites the conversion and business goals of the client and campaign.
Creative Testing – Our service includes the creation and testing of new creative, plus the implementation of creative advised or requested by the client, for the purpose of increasing Click Through Rates, Quality Score, Relevancy and Conversions.
Campaign Report – My service includes campaign reports and analysis as needed, by request or on a specific schedule, as best determined by the needs of both parties.