AdWords is a online advertising platform developed by Google, where advertisers can display ads to reach potential customers.
Benefits of AdWords include: reaching a large, targeted audience, flexibility in ad targeting, measuring and optimizing ad performance, ability to set a budget and control costs.
AdWords works by matching ads to relevant keywords and displaying them to users who search for those keywords on Google. Advertisers bid on keywords and pay for clicks on their ads.
AdWords campaigns are organized groups of ads that share a budget, target audience, and other settings.
AdWords keywords are the words or phrases that users enter into the Google search bar. Advertisers bid on keywords to display their ads when users search for those keywords.
To set up an AdWords campaign, follow these steps: