Congratulations - you have completed Google AdWords Advertising Fundamentals Exam .
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Question 1
To determine which ad language to target to a user, the AdWords system refers to that user's:
A
Chrome browser setting.
B
Home country's language.
C
Operating system language.
D
Google interface language setting.
Question 2
What do you understand by the word "reach" in context of Google Adwords?
A
By Location targeting you can only target specific regions or cities
B
Ads can appear on Google Display Network
C
You can reach broad range of customers by adding more and more keywords
D
AdWords advertisers are able to reach the right audiences who are actively searching for what an advertiser is offering (like products, services or information).
Question 2 Explanation:
REACH "Everyday, Internet users conduct billions of searches on Google, view millions of videos on YouTube and consume at least as many pages of our Display Network partners’ web content. When you use Google AdWords, you have the opportunity to target any segment of that broad worldwide audience that's actively looking for or consuming relevant content about products, services, information, and websites. By giving your client’s products or services a presence during relevant user searches or while they’re pursuing their interests online, you can help them be visible to their target audiences at all the crucial points in the buying cycle -- be it awareness, consideration, or purchase."
Question 3
With social extensions, how are +1's calculated for your ad and Google+ page?
A
Only +1’s from your Google+ page are showing in the count that is visible on your ad
B
Only +1’s from your ads are calculated, your Google+ page is considered a separate campaign.
C
Any +1 on your ad is displayed as a part of your display campaign but has no bearing on your quality score or Ad Rank.
D
Any +1 on your ad applies to your Google+ Page as well. All +1’s from Google+ Page are also applied to your Adwords ads
Question 4
It is beneficial to create multiple ad groups in order to
A
Break up keywords and ads into related themes
B
Opt specific ad groups into various Google networks.
C
Pause specific keywords if they're not performing well.
D
Set different budgets for each ad group.
Question 4 Explanation:
Within a given AdWords campaign, an ad group lets you easily manage the status and default bids for one or more related ads as well as their shared set of keywords.
Question 5
Which is a factor that Google uses to target ads to users based on physical location?
A
Language preferences
B
Telephone number
C
Operating system
D
Internet Protocol (IP) address
Question 5 Explanation:
Location is typically based on the Internet Protocol (IP) address, which is a unique number assigned by Internet Service Providers to each computer connected to the Internet. If a mobile device is connected to a Wi-Fi network, we may detect the mobile device's IP address to determine physical location. If the mobile device is connected to a mobile carrier's proxy server, we may use the carrier IP to determine the device's location.
Question 6
Google determines a keyword's Quality Score for search by considering all of the following factors, except:
A
CPC bid
B
CTR
C
Relevance of Ad Text
D
Landing page effectiveness
Question 6 Explanation:
Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad.
Question 7
An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
A
Determine the target return on investment (ROI) for a given ad group.
B
Impact search results and cost-per-click (CPC) on the Google Display Network.
C
Impact the time of day that the ads are eligible to show.
D
Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.
Question 7 Explanation:
When you use placements and keywords together, the combination won't affect where your ads appear on the Search Network, which only uses keywords to target your ads.
Question 8
It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:
A
choose effective CPC bids.
B
choose effective language targeting.
C
secure an effective daily budget.
D
create compelling ad text.
Question 9
Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?
A
Modify the ad associated with that keyword to direct to a highly-relevant landing page.
B
Increase the daily budget for the campaign in which the keyword is located.
C
Delete the keyword and add the keyword to the campaign again.
D
Repeat the keyword as many times as possible in the ad text.
Question 9 Explanation:
You'll want to make sure that your keywords are relevant to your product or service. That way, customers are more likely to click your ad as they search for specific terms, which can help improve your clickthrough rate (CTR) and Quality Score.
Question 10
Which formula represents how Ad Rank is determined on Google search?
A
Historic average position of each ad
B
How much an advertiser is willing to spend each day
C
Popularity of the website being advertised
D
Maximum cost-per-click (CPC) multiplied by Quality Score
Question 11
An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impressions?
A
Assign unique keyword URLs to each keyword.
B
Add negative keywords to the ad group.
C
Evaluate the site design for improvements.
D
Add more relevant keywords to the ad group.
Question 12
An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
A
appear in a user's search query.
B
appear in another campaign within the account.
C
also appear in the ad text.
D
have low maximum cost-per-click (CPC) bids.
Question 12 Explanation:
Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment (ROI). When you add terms as negative keywords (available for "Search Network only") or as keyword exclusions (for "Display Network only" campaigns), your ad won't show to people searching for those terms or visiting sites that contain those terms.
Question 13
Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
A
Their campaigns daily budget recommendations.
B
The amount of impressions served.
C
The click through rate (CTR) of their ads.
D
The number of relevant Display Network placements.
Question 13 Explanation:
Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment (ROI).
Question 14
If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?
A
Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
B
Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.
C
None of these options is correct.
D
Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
Question 14 Explanation:
your ad performance on the Display Network does not affect your rank for search ads. And lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
Question 15
With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call or newsletter sign-up - we may:
A
Send notification that your bids should be adjusted.
B
Automatically reduce your cost-per-click bids on the Google Display Network.
C
Automatically adjust your daily budget to serve less ads on Google Display Network pages.
D
Use data from the Display Network auction to revise the cost of your Search ads.
Question 15 Explanation:
Smart pricing is a Google feature that may reduce your cost-per-click (CPC) bids on the Google Network.
Question 16
Which is a best practice for creating effective ad text?
A
Use a home page for every URL.
B
Use multiple exclamation points to grab attention.
C
Included price, promotion and exclusives
D
Use the same ad text for every ad in the ad group.
Question 16 Explanation:
Include prices, promotions, and exclusives If you have something special to offer, make sure your customers see it. People are usually searching to make a decision about something. Give them what they need to help make their decision. For example, if you're offering a 10% discount for a limited time, or have an exclusive product, don't forget to tell your customers!
Question 17
Quality Score on Google search is evaluated:
A
every time someone does a search that triggers your ad.
B
None of these answers is correct.
C
every 48 hours.
D
every 24 hours.
Question 17 Explanation:
A Quality Score is calculated every time your keyword matches a customer's search. You can get a sense of your keywords' Quality Score for the Search Network in the "Keyword Analysis" field of your account.
Question 18
If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
A
Is only opted into the Google Display Network.
B
Is only opted into Google search and the Search Network.
C
Has used CPM pricing before.
D
Has never used CPM pricing before.
Question 18 Explanation:
cost-per-thousand impressions (CPM) option is not available for Search Campaigns.
Question 19
An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
A
Automatic cost-per-click (CPC)
B
Manual cost-per-click (CPC)
C
Cost-per-acquisition (CPA)
D
Cost-per-thousand impressions (CPM)
Question 19 Explanation:
Automatic CPC bidding is the simplest and most commonly used bid strategy. All you have to do is set a daily budget, and the AdWords system automatically manages your bids for you, to bring you the most clicks possible within your budget.
Question 20
Grouping similar keywords together in an ad group will:
A
Ensure that the ads and keywords in that ad group are approved.
B
Allow an advertiser to use only broad match keywords.
C
Keep an advertiser's average cost-per-click (CPC) within a narrow range.
D
Allow an advertiser to create ads relevant to those keywords.
Question 20 Explanation:
To show more relevant ads to potential customers, try grouping your keywords and ads into ad groups based on your products, services, or other categories. Additionally, you can keep your account better organized if your keywords are grouped into themes.
Question 21
Which formula does Google use to rank keyword-targeted ads on Google search?
(Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
C
Maximum cost-per-click (CPC) bid x Quality Score
D
Maximum cost-per-click (CPC) bid only
Question 21 Explanation:
Ad Rank = CPC bid × Quality Score
Question 22
The Opportunities tab with AdWords can be used to:
A
See an overview of how your campaigns are performing
B
Find keyword, bid, and budget ideas that can help improve your campaign performance
C
Create and edit campaigns, ads, keywords, and campaign settings
D
Find account reporting tools that'll help you manage your daily budget
Question 23
How do managed placements on the Display Network work?
A
Keywords are used to place ads next to content that matches the ad.
B
Advertisers can guarantee placement on prominent and popular sites.
C
Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
D
Advertisers manually select the desired sites on which their ads may appear.
Question 23 Explanation:
Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. Advertisers manually select the desired sites on which their ads may appear.
Question 24
Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool, instead of doing searches to find your ad on Google.com?
A
By performing searches that trigger your ad, you'll automatically be charged for the impressions and may use all of your daily budget too quickly.
B
By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.
C
By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking.
D
None of these options are correct
Question 24 Explanation:
If you want to see how your ad appears in context, it's better to use this tool than to do a search on Google. You'll see the exact same results as a Google search but won't harm your performance by accumulating ad impressions every time you look for your ad.
Question 25
In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:
A
The quality of your landing page.
B
The quality of your image.
C
The maximum CPC of the keyword that triggered an ad.
D
Your daily budget.
Question 25 Explanation:
In the case of a placement-targeted ad on the Google Display Network using Cost-per-thousand impressions (CPM) bidding, your Quality Score is simply based on the quality of your landing page.
Question 26
Which line of ad text would be disapproved based on Google's advertising policies?
A
Best deals - click here
B
Want fast results?
C
Free shipping
D
Fast, easy, effective
Question 27
A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
A
Spanish
B
English
C
Portuguese
D
Bilingual
Question 28
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
A
determine if campaigns are meeting overall marketing and conversion goals
B
compare campaign performance to that of individual competitors.
C
create additional AdWords accounts for low-performing keywords.
D
create duplicate ad groups with identical keywords and different ad variations.
Question 29
You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
A
You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.
B
You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.
C
You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in.
D
You add the keywords "Hawaii" to all of your ad groups, so that you ad will stop serving on searches that are not specific to Hawaii.
Question 30
Which best describes keyword contextual targeting?
A
Ads are targeted to groups of websites based on their site categories.
B
Themes of keywords are matched to relevant content on websites where ads will appear.
C
Ads are targeted only to websites related to specific businesses.
D
Themes of selected placements determine related websites where ads will appear.
Question 30 Explanation:
Contextual targeting starts with you adding keywords or topics to ad groups in your Display Network campaigns. Keywords are individual words, whereas a topic is a webpage’s concepts or central theme rather than its individual terms.
Question 31
Which is a benefit of AdWords for search marketing?
A
Increase position in organic search results.
B
Acquire potential qualified customers.
C
Collect contact information automatically from potential customers.
D
Understand how customers navigate websites.
Question 32
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
A
generate many impressions and very few conversions
B
contain words that are duplicated in a display campaign.
C
contain more than two words in the phrase.
D
generate many clicks and conversions
Question 33
Why should you avoid adding duplicate keywords across ad groups?
A
Identical keywords compete against each other, and the better-performing keyword triggers your ad.
B
Identical keywords will compete against each other, and because both ads may serve - it may increase your CPCs.
C
Identical keywords are not allowed in AdWords and your ads will be disapproved.
D
None of these options are correct
Question 33 Explanation:
Avoid duplicate keywords across ad groups. Google shows only one ad per advertiser on a particular keyword, so there's no need to include duplicate keywords in different ad groups or campaigns. Identical keywords compete against each other, and the better-performing keyword triggers your ad.
Question 34
If an advertiser improves the Quality Score of a keyword, this keyword may:
A
Receive fewer impressions on the Search Network.
B
Be more likely to appear in bold when displayed in an ad.
C
Automatically reset its match type to Broad.
D
Earn the ad a higher average position.
Question 34 Explanation:
Higher Quality Scores lead to higher ad positions. That means your ad can show up higher on the page when your keyword has a higher Quality Score.
Question 35
A primary benefit of location targeting is that advertisers can:
A
Choose to only target websites based in a specific region or territory.
B
Choose to target a specific Google domain.
C
Target any combination of countries, territories, and regions.
D
Target specific users who have already visited their site.
Question 36
Higher Quality Scores typically lead to:
A
Less overall impressions.
B
Higher costs and lower ad positions.
C
Faster delivery of daily budget.
D
Lower costs and better ad positions.
Question 37
What type of bidding method is used to manage Image ads on the Google Display Network?
A
CPC only
B
CPM only
C
CPA
D
CPM and/or CPC
Question 38
If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group, AdWords will:
Hint:
Maybe
Question 81 Explanation:
A
Automatically increase your quality score based on the average CTR of the ad group.
B
Automatically try to show the best performing ad more often.
Hint:
Maybe
C
Automatically lower your bids according to your CPA goal.
D
Automatically serve the ad with the highest maximum CPC the most often.
Question 38 Explanation:
Google's default setting is "optimize," so if you have multiple ads in one ad group, your better performing ads (generally those with a higher CTR) will be shown more often.
Question 39
A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:
A
See average cost-per-click (CPC) costs.
B
delete the account.
C
invite others to access the account.
D
Change the access levels of other users.
Question 39 Explanation:
Standard access level assign and features available: 1. Can receive notification emails 2. Can sign in and run reports 3. Can browse the Campaigns, Opportunities, and Tools tabs 4. Can unlink MCC accounts 5. Can view and edit any part of an account and its campaigns
Question 40
Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?
A
Ads can not simulate email inbox notifications or fake "friend/crush" requests.
B
Ads can not contain exclamation points (!).
C
Ads can not contain the phrase "See more!"
D
Ads con not contain ( , )
Question 40 Explanation:
Ads can't simulate email inbox notifications. Ads can't have any missing lines of text, excessive spacing, or extremely bad grammar. Ads using keyword insertion must be grammatically and logically correct, and result in meaningful ad text for the user. Ads can't use call-to-action phrases such as "click here" or "click +1" that could apply to any ad, regardless of content.
Question 41
Adding placements to an ad group:
A
Does not affect the Quality Score for search.
B
Negatively affects the Quality Score for search.
C
Improves the Quality Score on Google.
D
Improves the Quality Score for search.
Question 41 Explanation:
Adding placements to an ad group is under Display network so it will not effect on Search network
Question 42
What happens when an advertiser sets a daily budget lower than the recommended amount, using the "Standard" delivery method?
A
Ads will never show when a user searches on the advertiser's keywords.
B
Ads will not show every time a user searches on the advertiser's keywords.
C
Ads will show each time a user searches on the advertiser's keywords, but only during specified time periods.
D
Ads will show when a user searches on the advertiser's keywords, but the ad's rank will be reduced.
Question 43
The main goal of automatic cost-per-click (CPC) bidding is to:
A
Generate as many clicks as possible within an advertiser's target budget.
B
Achieve the target average CPC specified by the advertiser.
C
Generate as many conversions as possible within an advertiser's target budget.
D
Achieve the target ad position specified by the advertiser.
Question 44
On the Display Network, all keywords are considered broad match only. This means that you don't need to:
A
Include negative keywords to refine your placement.
B
Manage your keyword performance at the ad group level.
C
Include plurals, misspellings, and other variants of your keywords.
D
Include location targeting to narrow the reach of your ads.
Question 45
Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?
A
Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B
Managed placements would be used to target specific sites you had selected as being important to your client.
C
Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
D
Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign
Question 45 Explanation:
Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign
Question 46
A benefit of My Client Center (MCC) is the:
A
Ability to link multiple accounts with Google Analytics.
B
Ability to edit campaign settings across multiple accounts simultaneously.
C
Dashboard that provides summaries of statistics for all client accounts.
D
Increased Quality Score enjoyed on shared keywords.
Question 46 Explanation:
My Client Center (MCC) is a powerful tool for handling multiple AdWords accounts. Think of MCC as an umbrella account with several AdWords accounts (managed accounts) linked to it.
Question 47
What is the impact of poor landing page quality on an ad group?
A
The ads in the ad group will be disapproved due to low Quality Score.
B
The keywords in the ad group will have a lower Quality Score.
C
The keywords in the ad group will be paused.
D
The entire campaign will be paused.
Question 47 Explanation:
Your landing page experience affects not only your Quality Score, but also your advertising costs and ad position.
Question 48
When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
A
Ad experiments
B
Placement performance report
C
List suggestor
D
Keyword aggregator
Question 48 Explanation:
you can get ideas for negative keyword and placement exclusions lists through Placement performance report tool
Question 49
Someone using the Google Russian search domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:
A
Russian speakers in Germany.
B
English speakers in the United States.
C
Russian speakers in the Czech Republic.
D
English speakers in Russia.
Question 49 Explanation:
Consideration levels in Search term. 1st- Domain Preference (ie. .ru for Russia) 2nd- Query passing (ie. Location based search) 3rd-IP Address of the user
Question 50
By adding managed placements to a Display Network campaign - you can show your ad:
A
on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publisher's content.
B
on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI
C
on Google owned and operated properties such as Gmail and Google News - that have relevant content for your keywords.
D
On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select.
Question 50 Explanation:
Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.
Question 51
A lower CPA does not necessarily indicate higher profit. Why?
A
A lower CPA may be due to changes in network distribution.
B
A lower CPA may also have lower sales volume, reducing overall profit.
C
A lower CPA may be due to additions in negative keywords.
D
A lower CPA may be due to changes in CPC bidding.
Question 52
When setting up an AdWords account, choose your currency and permanent time zone carefully because:
A
Ads are only served in countries using the same currency as your account.
B
These cannot be changed once you've set up your account.
C
Time zone and currency will impact ad position.
D
By default, ads are only served in the same time zones as indicated in your account.
Question 53
Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
A
Payment options available
B
Competitors' cost-per-clicks (CPCs)
C
Target market
D
Website load time
Question 54
What best describes Enhanced Cost-Per-Click (ECPC)
A
ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
B
ECPC is a separate bid set for ad groups using the Conversion Optimizer.
C
ECPC is the discount applied to your Max CPC to determine actual CPC.
D
ECPC is a Quality Score boost for advertisers using ad extensions.
Question 54 Explanation:
Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget.
Question 55
A My Client Center (MCC) account functions primarily as:
A
A separate AdWords account with its own keywords and campaigns.
B
A bid management system for AdWords clients managed by resellers and agencies.
C
A dashboard that allows clients view-only access to AdWords reports.
D
An umbrella account that allows for access to individual accounts with a single log-in.
Question 55 Explanation:
My Client Center (MCC) is a powerful tool for handling multiple AdWords accounts. Think of MCC as an umbrella account with several AdWords accounts (managed accounts) linked to it. It saves time by letting you view and easily manage all of your AdWords accounts from a single location. An MCC account isn't an "upgrade" of your AdWords account. Instead, it's an entirely new account you create.
Question 56
Which can be controlled at the ad-group level of an AdWords account?
A
Daily budget
B
Geographic targeting
C
Placements
D
End dates
Question 57
Which are the required components of an ad group running on the Search Network?
A
Default bid, position preference, placements
B
Text ad, keywords, default bid
C
Frequency capping, daily budget, ad scheduling
D
Placements, keywords, network targeting
Question 57 Explanation:
Required components of an ad group running on the Search Network are "Text ad" , "Keywords" & "Default bid"
Question 58
What is a benefit of online advertising with Google AdWords
A
Ads are displayed to users who are searching for a particular product or service.
B
Advertisers can identify the Internet Protocol (IP) address of users who are searching for products.
C
Ads can include up to 50 characters for the first three lines of ad text.
D
Advertisers can pay to place their websites in the natural search results.
Question 59
What happens as a result of a search campaign consistently meeting its daily budget?
A
Missed potential ad impressions
B
Higher average cost-per-clicks (CPCs)
C
Fewer sites targeted at once
D
Accelerated ad delivery
Hint:
Maybe
Question 59 Explanation:
Think of "Accelerated delivery" like jet fuel. It's likely to use up your campaign's daily budget early in the day by showing your ads more quickly until your budget is reached.
Question 60
In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ad's bid to:
A
A CPM.
B
An effective CPM.
C
An effective CPM conversion.
D
A CPM conversion.
Question 61
Which potential factor does Google use to calculate a search campaign's recommended daily budget?
A
Impressions
B
Placements
C
Conversions
D
Transactions
Question 61 Explanation:
Google use to calculate a search campaign's recommended daily budget based on Impressions
Question 62
How often does the AdWords system run an auction to decide which ads to show on the Google search page?
A
Every time a user enters a search query
B
Every time a new advertiser adds a keyword to an account
C
Once every 24 hours for a given keyword
D
Once every two hours for a given keyword
Question 63
The maximum cost-per-click (CPC) bid is the:
A
Actual amount an advertiser pays for each click on an ad.
B
Amount an advertiser must pay to outbid competitors.
C
Most an advertiser is willing to pay for each click on an ad.
D
Amount an advertiser is required to pay to achieve top ad position.
Question 63 Explanation:
A bid that you set to determine the highest amount that you're willing to pay for a click on your ad.
Question 64
An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting option should be refined?
A
Regional targeting
B
Demographic targeting
C
Ad scheduling
D
Language targeting
Question 64 Explanation:
Language of ads is determined by the language setting of the Google interface a client is using.
Question 65
Quality Score and Ad Rank are calculated:
A
A few times a day, based on your ad scheduling settings.
B
Every time you change your CPCs within your account.
C
Every time someone does a search that triggers your ad.
D
Every time your ad is eligible to serve on a Display Network page.
Question 65 Explanation:
Your Ad Rank is recalculated each time your ad is eligible to appear, so your ad position can fluctuate each time depending on your competition at that moment.
Question 66
How is CTR calculated ?
Question 5 Explanation:
A
Number of clicks *100 divided by Quality score
B
Number of clicks your ad received divided by the cost spent over a time period
C
Number of clicks your ad received divided by the number of impressions over a time period.
D
Number of impressions divided by number of clicks.
Question 66 Explanation:
CTR (Clickthrough rate) Formula is number of clicks divided by the number of impressions. CTR = Clicks on your ads ÷ Impressions (ad views)
Question 67
What should an advertiser use to organize ad groups?
A
Common themes
B
Location targeting
C
Number of words per keyword
D
Maximum cost-per-click (CPC)
Question 68
Which best describes the "Optimize" ad rotation setting in AdWords?
A
The "Optimize" ad rotation setting allows the AdWords system to automatically shows the better performing ads more often.
B
The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions.
C
The "Optimize" ad rotation setting allows a campaign to automatically shows the most relevant display URL for each ad.
D
The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page.
Question 68 Explanation:
Optimize for clicks (default setting): Gives preference to your ads that are expected to get the most clicks, based on your past clickthrough rates (CTRs). Google will try to show those ads more often than other ads in your ad group to help you gain more clicks and impressions.
Question 69
An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
A
An ad group specific to the product line with a higher daily budget.
B
A campaign with a separate daily budget specific to the product line.
C
An ad group specific to the product line with targeted ad text.
D
Additional text ads that specifically feature the product line.
Question 69 Explanation:
In AdWords we can fix daily budget in Campaign level settings only.
Question 70
You can use the Contextual Targeting Tool to:
A
Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign.
B
See potential webpages where your ad can appear based on your keywords.
C
See which images and text ads within your campaign are performing best on the specific websites you are targeting.
D
Manage CPC bids for contextual campaigns within your account.
Question 70 Explanation:
The Contextual Targeting Tool automatically builds keyword lists that can be used to show your ads on relevant web pages across the Google Display Network.
Question 71
Which is one characteristic of the "Accelerated" delivery method?
A
Ads are shown when users search on relevant variations of keywords in the campaign.
B
Ads are shown above the search results as well as to the right of the search results.
C
Ads are only shown when there is a higher likelihood that users will click on them.
D
Ads are shown as frequently as possible until the budget is exhausted.
Question 72
A keyword with a very low clickthrough rate (CTR) will usually receive:
A
A low Quality Score on the Google Search Network.
B
A low average cost-per-click (CPC) on Google search.
C
Impressions only on the Google Search Network.
D
More impressions on the Google Display Network.
Question 72 Explanation:
A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword's Quality Score which can affect your costs and ad position. Note that a good CTR is relative to what you're advertising and on which networks.
Question 73
Sam's Coffee Shop is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
A
Use the same bids across all devices.
B
Enable a bid adjustment to bid more aggressively on mobile devices.
C
Enable a bid adjustment to bid less aggressively on mobile devices.
D
Create a dedicated campaign for each mobile device targeted.
Question 73 Explanation:
Devices: Bid more or less competitively for searches that occur on mobile devices. Campaign and ad group bid adjustments for mobile devices can be set from -90% and +300%, or at -100% to opt out of traffic from mobile devices.
Question 74
If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?
A
$0.51
B
$1
C
$0.50
D
$1.01
Question 75
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
A
The profit derived from a paid click
B
The bids of the next closest competitor
C
The cost of the bid
D
The Quality Score of the keyword
Question 76
When sitelinks are set at both the campaign and ad group level, which will be displayed?
A
Sitelinks related to the query searched.
B
Sitelinks from both the campaign and ad group.
C
Sitelinks with the highest ad rank.
D
Sitelinks at the ad group level.
Question 76 Explanation:
You can add sitelinks to a campaign or ad group, providing you more control over the specific ads they show alongside. The ad group sitelink will override your campaigns sitelink.
Question 77
Which is a benefit of Manager Defined Spend (MDS)?
A
Advanced permissions control for billing preferences in multi-user accounts
B
Payment flexibility for accounts currently on prepay billing
C
Automatic bidding adjustments for Conversion Optimizer users
D
Control over managed account budgets for My Client Center (MCC) account-users
Question 77 Explanation:
Manager Defined Spend (MDS) is a simple way for My Client Center (MCC) account-users to control their managed accounts' budgets.
Question 78
Which is a benefit of search advertising with Google AdWords?
A
Ability to view competitors' bids for keywords
B
Ability to pay for specific placement in top ad positions
C
Better position in natural search results
D
Extended reach to search partners
Question 79
You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.
A
The value of traffic available for the keywords you're targeting.
B
Whether your payment method is credit or debit.
C
The number of tracking codes installed on your website.
D
The number of websites on the internet.
Question 80
Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
A
AdWords budgets can only be set once annually and require a fixed commitment.
B
Budgets cannot be applied to online campaigns due to constant changes in traffic.
C
Online campaigns generate clicks, whereas other channels generate exposure.
D
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
Question 81
Location extensions can:
A
Include Locations to show your ad.
B
Help show product information in a visual manner within your ad unit.
C
Help nearby consumers find or call your nearest storefront.
D
Help exclude locations where you do not have available stores.
Question 81 Explanation:
You can extend your AdWords campaigns by dynamically attaching your business address to your ads, with location extensions. As well as the description lines and URL that appear in your ad text, your ad can also feature your business name, address, and phone number.
Question 82
Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?
A
Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
B
Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.
C
Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.
D
Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.
Question 82 Explanation:
You can share your account with other people in your business, such as partners or employees, and give them any of four levels of access. People with account access can help manage your campaigns, set budgets, or simply view your reports, depending on the level of access you want to give them. To access your account, people must have a Google Account and can’t have already associated that email address with another AdWords account. You can also remove access at any time.
Question 83
CPM stands for.
A
Cost per million clicks
B
Cost per million impressions
C
Cost per thousand impressions
D
Cost per thousand clicks
Question 83 Explanation:
CPM stands for cost-per-thousand impressions, so you pay for each set of a thousand views of your ad.
Question 84
You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
A
Click-to-Play video ad formats
B
TrueView video formats
C
CPM Video ad formats
D
YouTube homepage ads
Question 85
You are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?
A
It can help direct traffic to different landing pages to discover which performs best.
B
It can help limit your costs and exposure while profitability is achieved.
Hint:
Maybe
C
It can help limit exposure to only the geographical areas you support.
D
It can help aim for a desired average position during testing.
Hint:
Maybe
Question 86
When a campaign is showing as "Pending" within AdWords, it is:
A
Active, but showing ads only occasionally due to budget constraints.
B
Inactive because your prepaid account balance has run out.
C
Inactive but scheduled to begin at a future date.
D
Inactive because its past its scheduled end date.
Question 86 Explanation:
Pending -- The campaign has a start date in the future, so its ads have not started running yet. You can change the start date any time before it's reached.
Question 87
Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
A
Scheduled
B
Standard
C
Optimized
D
Accelerated
Question 87 Explanation:
Standard delivery (the default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning.
Question 88
Ad groups should be used to:
A
Organize your ads by a common theme, such as the types of products or services you want to advertise.
B
Control delivery of your ads so that they appear only to users in a specific geographic location.
C
Manage your daily budget according to which keywords are a priority.
D
Control the specific sites that your ad will be targeted to on the Google Display Network.
Question 88 Explanation:
A set of keywords, ads, and bids that is a key part of how your account is organized. Each ad campaign is made up of one or more ad groups.
Question 89
When resetting a password in AdWords, what should a user keep in mind?
A
The user will need to enable 2-factor authentication in order to access their account from any location.
B
The password will need to be reset separately on other Google products that share the Google Account log-in.
C
The new password will work for AdWords and the old password will work for other Google products.
D
The new password is now required to access all other Google products with the affected Google Account log-in.
Question 90
Advertisers on Google search accrue cost in AdWords when:
A
The users completes a purchase
B
They register a conversion using Conversions Tracking
C
Users click on their ads
D
Their ads appear on the Google search page
Question 90 Explanation:
Most people starting out in AdWords use the basic CPC bidding strategy, which means they accrue costs based on the number of clicks they get on their ads.
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