Amazon offers several different types of deals and discounts. Utilizing these deals and discounts can impact your click-through rate, conversion, and even the overall success of your product launch. In this article, we will outline the types of deals and discounts Amazon makes available to sellers and how you can utilize them to help drive […]
Content Marketing For Law Firms: Increase Reach & Rankings
If you’re looking to drive web traffic and generate leads for your law firm, content marketing is the answer. But how do you reach your target audience, especially with your uniquely competitive search results and strict industry regulations for legal businesses? When it comes to serving legal information to users, Google holds websites like yours […]
Google Announces 5 Changes Coming To Mobile Search
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, Google is upgrading the mobile […]
Google Announces More Personalized Search Results at Search On Event
Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries. Initially, this only included details […]
Is It A Google Ranking Factor?
As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a nebulous task and a moving target. Most focus is on how an individual page ranks for a specific query. But, do websites have an overall […]
Google Highlights Online Discussions & Forums In Search Results
Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. Announced today at Google’s ‘Search On’ virtual event, the discussions and forums feature expands on the search company’s efforts to serve links to relevant forum posts. Also announced at Search On, […]
Explainer Video Creation – Best Practices for Developing Effective Explainer Videos –
Reading Time: 8 minutes Explainer videos are a sure way to direct the attention of potential customers to what you do and offer as a business. A good explainer video does most of the work for you and help you to showcase your products or services in an innovative way. Consumers today have become very […]
Brand marketing strategies
Reading Time: 8 minutes The concept of brand is important because it creates an identity for your product that your customers can relate to. This helps to create a relationship with your customers which is important for building brand loyalty. Another crucial aspect of brand is visibility – how else would consumers know about your […]
3 in 4 small businesses expect to hit a cash flow crisis
Concerning new research predicts that three-quarters of small businesses expect reduced cash flow before July next year. With economic challenges expected to continue into FY24 – from inflation and supply chain lags to higher interest rates and reduced consumer spending – businesses will need to keep a close eye on their income and expenses to […]
4 small business sustainability myths debunked
Over recent years, many Australians have become increasingly focused on sustainability. From witnessing devastating weather events in our own backyard (and beyond) to policy-makers debating how our nation will preserve its future, it’s a topic that’s hard to ignore. And for some, running a sustainable small business can feel overwhelming at times, writes Xero’s Chief […]