E-E-A-T’s Google Ranking Influence Decoded

The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Despite seeming like a paradox that cancels itself out, SearchLiaison recently tweeted some comments that go a long way to understanding how to think about E-E-A-T and apply it to SEO. What A […]

LinkedIn Algorithm Change Could Promote Your Best Posts For Months

LinkedIn is readying new features and algorithm changes to help users connect with more targeted audiences months or even years after posting their best content, according to a recent interview with company leaders. This information is revealed in a recent talk published on Entrepreneur.com; LinkedIn executives Tim Jurka and Dan Roth addressed topics relevant to […]

Google Chrome Showing More Relevant Search Suggestions

Google has released three new features for its Chrome web browser to provide more helpful and relevant search suggestions. The features use Chrome’s access to aggregated user data to deliver crowdsourced recommendations. Overview Of New Features 1. Search Suggestions Based On Previous Searches Launching on the desktop version of Chrome, the first feature will provide […]

Microsoft Offers Tips For Better Ad Copy With Prompt Engineering

According to research from Microsoft, inclusive advertising helps brands build connections with Gen Z consumers, leading to more purchasing intent. 76% want to support brands with authentic messaging. 70% will trust a brand that depicts diversity in advertising campaigns more. 47% will trust a brand more if they feel represented in ads. Most importantly, inclusive […]

8 Key Takeaways From The Digital 2024: Global Overview Report

For 2023, DataReportal worked with We Are Social, Meltwater, and data partners like Semrush and Similarweb to create the Digital 2024: Global Overview Report. The 561-page report analyzes almost everything about how people around the globe use the internet. It contains key statistics that should give marketers insight into effectively using their marketing and advertising […]