Author : Justin Roger

Google Announces More Personalized Search Results at Search On Event

Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries. Initially, this only included details […]

Google Highlights Online Discussions & Forums In Search Results

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. Announced today at Google’s ‘Search On’ virtual event, the discussions and forums feature expands on the search company’s efforts to serve links to relevant forum posts. Also announced at Search On, […]

Brand marketing strategies

Reading Time: 8 minutes The concept of brand is important because it creates an identity for your product that your customers can relate to. This helps to create a relationship with your customers which is important for building brand loyalty. Another crucial aspect of brand is visibility – how else would consumers know about your […]

3 in 4 small businesses expect to hit a cash flow crisis

Concerning new research predicts that three-quarters of small businesses expect reduced cash flow before July next year. With economic challenges expected to continue into FY24 – from inflation and supply chain lags to higher interest rates and reduced consumer spending – businesses will need to keep a close eye on their income and expenses to […]

4 small business sustainability myths debunked

Over recent years, many Australians have become increasingly focused on sustainability. From witnessing devastating weather events in our own backyard (and beyond) to policy-makers debating how our nation will preserve its future, it’s a topic that’s hard to ignore. And for some, running a sustainable small business can feel overwhelming at times, writes Xero’s Chief […]

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