Google is rolling out a beta test of an AI Chat feature across the developers pages subdomain that is able to answer questions about anything that’s in the developers pages such as in the SEO, structured data and ranking documentation. The beta feature is supposed to become available on all developer pages to answer questions […]

Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing. Showing Banners For Specific Countries The person asking the question managed a website that wanted to show a banner on the side of […]

Google’s SearchLiaison responded to a tweet that was kind of “thinking out loud” about whether a particular tactic might be useful for recovering from the Helpful Content Update system. SearchLiason offered his opinion on why that might not be a good idea. One thing that SearchLiaison made clear is that he didn’t want his tweet […]

While honest websites experienced the ups and downs of Google’s March 2024 update, SEOs and recipe bloggers noticed AI spam sites surging to the top of search results. One example as of yesterday ranked for over 217K queries, 14.9K of which rank in the top 10 – and that number has increased a day later. […]

Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a consistent view of conversions across Google Ads and Analytics. The update, which is being rolled out today, includes the following changes: Introduces ‘key events’ to replace conversions in behavioral analytics. Aligns the definition of conversions […]

Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as […]

Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The spam update, which took approximately two weeks to deploy fully, targeted scaled content production, expired domain misuse, and authority abuse. The core update, which incorporates the “Helpful Content” evaluation into the core algorithm, is still […]

Google integrates SafeSearch tool into Search Console, enabling website owners to manage explicit content settings alongside SEO tools. Google has moved its SafeSearch tool functionality to the Search Console platform. The SafeSearch tool allows website owners to control the level of explicit content in their search results. The integration aims to provide […]

Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and […]

Google’s John Mueller responded to a question on LinkedIn to discuss the use of an unsupported noindex directive on the robots.txt of his own personal website. He explained the pros and cons of search engine support for the directive and offered insights into Google’s internal discussions about supporting it. John Mueller’s Robots.txt Mueller’s robots.txt has […]