Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.

  • Google is retiring its commission-based bidding for Hotel Ads in October 2024.

  • The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max.
  • The changes come as the travel industry rebounds post-pandemic.

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Google Shifts Hotel Ads To AI-Powered Bidding Strategies