Pinterest Marketing isn’t just about posting impressive pictures. The unique social media platform also plays a pivotal role in marketing products.
According to a source, more than 64% of Pinterest users describe the platform as a place to find ideas, products, or services they can trust. In fact, 90% of weekly Pinners make purchase decisions on Pinterest!
Owing to the number of features that make it stand out among the rest, Pinterest has become the most sought after social media platform among brands and businesses to market their products.
Here are some crucial reasons, why should marketers consider Pinterest marketing.
Visual Search Engine
Voice or visual searches are easier and quicker than traditional text-based searches on smartphones. People prefer either speaking out their search or taking pictures with their smartphones and quickly putting them on search to get faster results.
Great Exposure with Ads
Despite the fact that there are not many users on Pinterest, the ads are very likely to be seen here, especially when the audience is well targeted. And moreover, people come on Pinterest for the purpose of shopping as well, and look for the images that entice them.
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Platform for Introducing or Launching Products
Pinterest is mostly about finding all that is new. Yes, people come here in search of something that they haven’t seen or come across. It’s a great place for launching any new product and getting it popular.
Builds the Brand
The brands can have maximum exposure at this platform, as they can create their personalized page, that would have their logo, and even an outline of their business, where they can categorize their various products and present them better.
New Customer Base
Pinterest helps the brands develop a good customer base, as your pins get pinned by the users. Even if your pin is popular enough, you keep getting viewed by the users. So, the chances of getting new customers are always there.
Increased Website Traffic
One of the best parts about Pinterest is that you can pin the images directly from your website. Also, you can have a guided editor which would serve you as your navigator to help you go through the pages quite easily in no time.
Great Insights into Market Trends
On Pinterest, you can perform research to have deep insight into the latest market trends, which includes the requirements and preferences of your customers. You can do so by looking into how they develop their pinboards. You will understand their preferences and the products that are trendy.
Access to the Niche Market Areas
The platform allows you to perform ample of market research so that you can make shits in your strategies and actions anytime. You can target and retarget your audience depending upon how well you understand them during your market research. So you can have an anytime access to the niche markets.
Better Customer Engagement
To engage your customers, you can host various contests, such as rewarding the photo that your business logo in it. This would certainly lead to the pinning of photos that have your logo, getting your marketing task done automatically within minimum possible time. You brand would get instant exposure, with its photos getting shared, generating the possibilities of potential customers.
As you post your photos on this platform, you present yourself to the audience for lot of exposure that stays longer. Sources say, Pinterest pins last 1,600 times longer than Facebook posts on an average!
This certainly leads to increased opportunities for sales.
Great for SEO
Pinterest marketing boosts SEO automatically. The Pinterest pins come up with many pinboards that may contain the keyword related to the product your potential customers may be searching on the Google search. It is all about the way you pin!
The goal of Pinterest marketing is to get the brands and their products found and sold. For this you need to build a robust Pinterest marketing strategy. Understanding the significance of Pinterest marketing in social media marketing strategy, Tarika Technologies builds smart strategies that improve visual ranking of the information source of the product. Since the platform helps in product discovery, it provides value to the businesses and that’s why more and more businesses are pinning their hopes with a promising Pinterest marketing strategy.
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