This post is sponsored by ADA.
ADA, Indonesia’s largest integrated growth agency and digital service provider, dominated Marketing Excellence Awards Indonesia 2022 with 22 trophies: four gold, 10 silver and eight bronze. With multiple triumphs across data, media, content and brand categories, ADA emerged as one of the biggest winners of the awards dinner held on 6 December 2022.
The four campaigns that won gold were with BCA, SONY Pictures, and Tokocrypto. The achievement further underlined ADA’s phenomenal rise in the Indonesian digital and data scene, and can be considered a massive achievement for a four-year-old agency.
“Data has always been the focal point of our growth and innovation strategies as it holds the key to entering human hearts and minds,” said Faradi Bachri, regional director of digital marketing performance at ADA.
“We are grateful to be given the opportunity to help companies cultivate their data, turn it into actionable insights, and help them make better informed decisions.”
Making real impact on businesses
What makes ADA different from the rest? The undivided focus on bringing real business impact to clients, as car giant Toyota experienced.
By developing a unique and experimental strategy to strengthen the bond between the brand and its consumers, the “Beyond Followers” campaign was crafted with engaging content and activated on various channels relevant to Toyota’s consumers, resulting in a stronger relationship.
“In today’s creative-war climate, ADA was able to generate standout ideas which prompted us to improve our brand presence. The campaign ‘Beyond Followers’ will continue to be our vehicle to improve our consumer engagements,” said Risa Pramitasari, digital manager section head of Toyota.
“We are delighted that our collaboration with ADA was recognised as one of the best in the industry with multiple wins from Marketing Excellence Indonesia.”
Passionate about integrating digital, content, media and tech, ADA stands out from the rest by creating a unique ecosystem that enables data and technology to deliver the promise of digital to clients.
This ecosystem provides end-to-end solutions through understanding businesses and consumer insights via data-driven creative marketing strategies and marketing technology.
Leverage data correctly and see the magic happen
ADA’s effective use of data in client campaigns could be seen in its work for Tokocrypto, an Indonesian-based crypto trading platform. Its solutions and strategies won multiple awards, including Excellence in Brand Strategy, and Performance Marketing, among others.
The award-winning campaign helped Tokocrypto reduce acquisition costs by 200%, increased trading volume for registered users by 60% and more than doubled the number of successful registrations in a matter of just three months.
Winning another five awards from Marketing Excellence Indonesia – two gold for Pivot Marketing and Brand Strategy, and three silver for Event Marketing, Marketing Transformation, and Performance Marketing, were the results of ADA’ collaboration with BCA on its #AwasModus campaign and the much-anticipated BCA Expoversary.
ADA’s data-driven optimisation strategies proved to be the difference as it successfully attracted an unprecedented number of on-ground visitors, despite initial concerns over post-lockdown footfall as the previous edition was pivoted to an online event because of movement restrictions.
The number of visitors doubled compared with 2020, while BCA was able to engage visitors with multiple on-ground activities aimed at attracting loan sign-ups. This event also recorded the highest ever number of leads to the surprise of many.
Another successful campaign that garnered multiple awards was #AwasModus, an educational campaign initiated to combat online fraud. ADA deployed both push and pull marketing strategies to engage with BCA’s customers, effectively communicating precautionary messages to alert them of potential fraudsters preying on unsuspecting victims.
This campaign achieved more than 60 million impressions, more than three million clicks on #AwasModus content, and 23 million video views across all social media platforms – impressive statistics for an awareness campaign.
Soaring to new heights
Recording an outstanding 158% growth despite the pandemic, ADA has risen from being just a tech platform to a fully fledged solutions expert, delivering connected marketing, commerce and customer engagement solutions to clients.
Formed in 2018, it operates 10 offices across Asia with about 1,100 employees, and is headquartered in Singapore and Malaysia.
“We dedicate our exceptional growth to our clients and our team, more fondly known as ADA All Blues. As we enter an important transition period where marketers are navigating from adtech to martech, we are focused on helping clients realign their marketing strategies to generate meaningful outcomes to their businesses,” Bachri said.