Lead Generation & SEO for Enhanced Visibility
The client, a prominent real estate agency, needed a comprehensive solution to increase their leads and improve visibility in Google search rankings. Their goal was to attract more qualified prospects, ensure their listings appeared in front of the right audience, and ultimately generate more property inquiries.
A leading real estate firm needed a fully integrated platform with property listings, client management tools, online payments, and detailed property search functionalities. They wanted the site to be optimized for search engines and easy to use for both their clients and their sales agents.
Our Solution
We implemented a robust SEO strategy and digital marketing plan that focused on driving organic traffic and enhancing the client’s online presence. Our approach included:
We built a user-friendly, responsive website with advanced search filters for properties, seamless integration with third-party APIs for real estate data, and secure user authentication.
Digital Marketing
Content Marketing & Blogging: To further improve search rankings and drive more organic traffic, we created engaging content related to the real estate market, including blog posts, local area guides, and market insights.
SEO Optimization: We performed in-depth keyword research to target relevant property-related terms, including location-based keywords. On-page SEO was improved by optimizing property descriptions, meta tags, and content to align with high-traffic search terms. ranked well in their target regions.
Google Ads Campaigns: We designed and executed targeted Google Ads campaigns that were optimized for high-intent keywords such as “buy homes in Texas” and “real estate agents near me.” This ensured the ads reached potential buyers actively searching for properties.
SMO (Social Media Optimization): We used platforms like Facebook, Instagram, and LinkedIn to share listings, client testimonials, and real estate tips.
We ran social media campaigns to engage potential buyers and used remarketing techniques to re-engage visitors.
Outcome
- 40% Increase in Organic Traffic: Through improved SEO and strategic content marketing, the client’s website saw a significant boost in organic search traffic.
- 25% Increase in Qualified Leads: Targeted Google Ads campaigns helped generate more qualified leads, leading to a noticeable uptick in inquiries.
- Improved Google Search Rankings: The client’s website achieved higher rankings for key real estate search terms, resulting in greater visibility and more opportunities.
The client saw a 65% increase in web traffic (Organic and Paid), a 20% increase in client engagement through Social Media, and a significant boost in sales inquiries from online channels.
Online Net Soft has been instrumental in increasing our online visibility. Thanks to their SEO and Google Ads strategies, we’ve seen a significant rise in both web traffic and lead generation. Their expertise in real estate digital marketing is unmatched.
Additional : We developed a mobile app for property browsing, live notifications for new listings, and in-app communication between clients and agents.
