Sales Graphs And Charts – 35 Examples For Boosting Revenue

Sales graphs and charts blog by datapine

Sales are no longer about reaching out for leads at random or shooting in the commercial dark – they’re about making data-driven decisions that result in genuine revenue-boosting opportunities.

In the Age of Information, data is all around us. If your sales team can use it to its advantage, your company has everything to gain. That’s where sales performance charts come in.

These days, working with rough estimates or ambiguous data will not get you ahead of the competition – working with accurate, interactive visualizations will. And in this hyper-connected landscape, sales charts and graphs are powerful tools that will improve your performance. That said, in this post, we’re going to explore 35 graphs and charts examples that will fuel your imagination while providing you with some useful resources for your business’s revenue-boosting activities. In examining these dashboards, you will also gain a clearer understanding of what type of chart is used for sales.

These graphs each illustrate crucial aspects of your sales BI department that you would be well served to know in-depth and keep track of. And rather than using Excel or Google Sheets to do so, you can focus on these charts instead. Because after all – a business dashboard is worth a thousand Excel sheets.

Without further ado, let’s start our journey into the enlightening world of sales charts.

Top 35 Sales Graphs & Charts Business Examples

From sales performance and targets through to customer acquisition costs, sales cycle, and beyond — here, we’ll present sales graphs and charts that matter to the ongoing growth of your company, in turn considering the essential question, what type of charts are used for sales?

Let’s kick things off by exploring the business-boosting power of a modern performance graph.

1) Sales Graphs For Optimal Performance

If you’re looking for a broad overview of your performance, this sales growth graph should do just the trick. It tells you how many new customers you’ve gotten this year, how much gain each one of those customers is driving, and how much each of those customers costs to acquire – along with many other useful sales KPIs and sales chart data.

This sales performance dashboard provides numerous sales graphs and charts related to performance, giving you a good overview of your how business is going

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Note that the mix of visuals in this example, allows you to present your sales trend analysis over time together with standard numbers. This gives the sales graph an overall sense of visual contrast which makes it much more digestible at a glance.

However, keep in mind that the graphs available on datapine are very customizable – so if certain KPIs on this template are too broad for your liking, you can make them more granular at will. Let’s examine how you can do so with the following KPIs, created for a comprehensive sales report.

2) Customer Lifetime Value (CLV) 

When it comes to sales development, gaining an insight into how much revenue you can expect to generate per customer is essential. This graph to present sales will help you do just that.

The customer lifetime value is a sales graph that represents the amount of money you would like/forecast to make on the period of time that your relationship lasts with that customer

Typically, to calculate your CLV, you need to take away your customer acquisition cost (CAC) from the total level of revenue that you expect to generate from a new customer over the lifetime of your relationship.

The longer you retain your existing customers, and the more they spend, the healthier your sales revenue will be. When you can monitor your CLV with ease, you’ll be able to nip any potential issues in the bud while gaining the information you need to formulate loyalty-boosting initiatives. This is an essential sales graph per week for any modern brand or organization.

3) Sales Target (Actual vs Forecasted Revenue)

Next, our rundown of sales chart examples hones in on targets. Setting goals and then keeping track of whether those goals are being met is a hallmark of high-performing teams. After all, if you have no idea what you’re aiming for, it’s pretty hard to achieve it.

Sales graph: setting goals in advance and implementing a strategy to reach and exceed them.

This granular graph, created with a modern dashboard creator, shows you several KPIs related to sales revenue, including the number of new customers you’ve signed up for so far, your total revenue to date this year, and how your month-by-month projections have been tracked with your actual revenue.

It can be really useful to see if certain months are higher in revenue than others so that you can plan on those trends in the future and not be surprised by having some very low months and other peak months of revenue.

4) Customer Acquisition Cost

Your customer acquisition costs (CAC) are one of the most important KPIs you can keep track of. If all you kept track of was customer lifetime value and customer acquisition cost, you could see a lot of important data about your organization.

Sales chart displaying the Customer Acquisition Costs. This are all the costs involved in the process of turning a prospect into a client. Keeping them as low as possible is a best practice to have

Fundamentally, it’s ideal to have your CAC as low as possible. However, if you have a higher CLV than your competitors, you can beat them by being able to afford a higher CAC.

For example, let’s say you have a website selling digital products of varying prices. If you can set up your email marketing and your marketing funnel to boost your CLV, then you can spend more on Google or Facebook Ads to get customers than your competitors can. In the long run, that’s a pretty powerful competitive advantage.

All of this to say: CAC is important, but it should be viewed in relation to other KPIs and you don’t necessarily need to make it as low as possible. With that being said, this sales chart template will allow you to see the trends in your CAC over time. If you haven’t been strategically embracing a higher CAC, this graph can serve as an “early warning system” for a rising trend. A definitive sales graph example for any growing organization.

5) Average Revenue Per Unit

This sales graph is incredibly useful, as it shows you how your costs of acquiring new customers are compared to the revenue you’re earning from each customer.

This sales chart template compares the CAC(customer acquisition costs) to the revenue generated by each customer

To calculate ARPU, you just divided your total monthly revenue by the total amount of customers you have that month. Again, this graph can serve as a warning system to make sure that you’re staying profitable in the short term. CLV is great and all, but cash flow is king when it comes to keeping the lights on.

A sales graph example generated with a dashboard builder will prove invaluable regardless of your niche or sector.

6) Sales Cycle

This sales graph tracks how long it takes accounts to get through your funnel on average, all the way from identifying an opportunity to closing an account. All else being equal, a shorter sales cycle is better, and so this graph’s ability to compare your different managers/representatives closing rates can show you who your top performers are.

Converting a prospect into a customer takes times and goes through several stages. This sales cycle dashboard shows them all, along with other KPIs

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Just make sure to see the size of the deals your managers are closing, and keep track of the CLV of those customers. Because all other things are rarely equal – you may find that one sales manager takes a long time to close deals, but regularly signs large packages with customers that stay on for a while. Telling managers to shorten their sales cycle could backfire. A sales growth graph that will help make your company robust, adaptable, and of course—profitable.

7) Average Sales Cycle Length

If you need to optimize your funnel for increased success, this revenue chart template will work wonders for your business.

A sales graph example showing the average sales cycle length and statistics of stages: opportunity, proposal, negotiation, closing

If you can optimize your sales cycle for maximum fluency and efficiency, you will be able to shorten it in the process, encouraging more bottom line-boosting sales. Optimizing your sales funnel is effective, as the potential for prospects to engage with your business and, ultimately, convert to paying customers will increase. This will have a positive impact on your bottom line.

A pivotal cog in the machine that shows you how to create a growth chart for sales, this is one of our sales cycle-focused key performance indicator examples that offers a clear-cut glance at your current cycle performance – data that will empower you to make decisive changes that yield positive results.

8) Open Pipeline Value

Sales graph displaying the open pipeline value on each stage of the funnel

Your sales pipeline is vital to the ongoing success of your conversion-closing, sales-boosting strategies. Without successfully optimizing every stage or phase of your pipeline, your initiatives will become inefficient, and you will lose out on sales across channels.

As one of our most valuable sales tracking charts, open pipeline value provides a clear, concise, and color-coded snapshot of the monetary value linked to every stage of your open funnel. If you notice that one stage of your funnel is underperforming in terms of value, it will have a knock-on (almost domino-like) effect on the other phases, meaning you will see your return on investment (ROI) dwindle over time. But by working closely with this invaluable sale chart, you will be able to nip any potential issues in the bud and take the right course of action to boost value – as well as efficiency – throughout your pipeline.

9) Open Pipeline by Product Package

Sales chart example illustrating the open pipeline value by product package

Another pipeline-based sales chart template, this aesthetically balanced example offers an at-a-glance breakdown of value according to the specific products or services you offer your clients or customers.

By tracking this in conjunction with the open pipeline value, you will gain a clear understanding of how well each service, package, or product is performing and attribute it to appropriate phases of your pipeline. Using this graph regularly will also help you understand where to focus your resources according to your goals. For instance, by tracking this metric, you might find that closing several lower-value subscriptions is more profitable than focusing on high-value subscriptions.

10) Annual Contractual Value (ACV)

The annualized contractual value is a sales graph example that helps you keep track of your contracts in detail

This powerful revenue graph creates an accessible timeline that showcases the ongoing value your contracts are driving.

The ACV sales performance graph features all revenues from a contract, including one-time fees and monthly or annual fees relating to client agreements, subscriptions, or bookings. Analyzing this sale graph frequently will empower you to understand how many contacts you will need to reach your specific targets while pinpointing any trends that show a dip or rise in value – data that will help you make strategic tweaks to further boost your income. An invaluable sales trend analysis chart for any modern organization.

11) Pipeline Value Forecast

Sales chart template: The pipeline value forecast gives you a glance into your future performance so you can plan your strategies ahead of time

Last but certainly not least, this insightful sales graph serves up a wealth of invaluable information concerning your future sales figures as well as the progress of your representatives.

By leveraging the insight of historical trends and data, this powerful chart will help you understand where the value lies within your sales pipeline while making concrete decisions to maximize conversions, engagement, and performance on a consistent basis. When you do this, you will accelerate your business development.

12) Sales Conversion

Next on our list is a sales graph example that offers a detailed snapshot of conversion rates. that Increasing revenue in a sales-based business can come from several areas, broadly speaking. You can increase the number of leads you target, increase the size of the deals you close, increase customer retention rates, or increase the conversion/closing rates of the leads you currently have.

This sales chart template shows you how efficient our team is at converting leads to closed deals, and the number of leads you have

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This sales graph enables you to understand how effectively your team is converting leads to opportunities and opportunities to closed deals, both on an overall basis and for each manager or rep. It also lets you see how many leads you are contacting, and gives you a granular step-by-step breakdown of how many people make it to each stage of your sales funnel.

This lets you see what areas you should focus on. Yes, no sales team is perfect, and you can always get better at any of these areas, but this graph will help you to identify the “low-hanging fruit” where you can invest a little bit of effort to get a large ROI.

If you enjoy working with databases, you can easily create this graph with the help of SQL reporting tools.

13) Lead Conversion Ratio

The lead conversion ratio is one of the most important metrics for any sales team, regardless of niche or industry.

Sales graph displaying the lead conversion rate for 3 sales managers

If your lead conversion rate is on the mark, you can rest assured that your sales pipeline is healthy. On the contrary, a poor lead conversion rate will show you that your pipeline needs immediate attention.

When it comes to your lead conversion ratio, every industry is different. While a one percent ratio might be healthy for one business, it might be detrimental to another. As such, setting a clearly defined baseline is essential for benchmarking success. Do this right, and you will start to see positive results.

This intuitive, easy-to-navigate KPI is an effective sales graph with territory managers and will keep you in the loop concerning your conversions at all times, keeping you alert, responsive, and efficient on a daily basis.

14) Lead-to-opportunity ratio

In the digital sales landscape, the quality of your leads matters. With so many prospective revenue-generating sources and touchpoints to consider, getting an accurate gauge of your lead-to-opportunity is vital. Cue this handy lead quality-centric chart.

The lead to opportunity ratio is a sales graph depicting the ratio between unqualified leads that turned into qualified

Based on the BANT principle (Budget, Authority, Need, and Timeline requirements), this priceless sales-based online data visualization will tell you the likelihood of a potential lead turning into a paying customer.

Your lead-to-opportunity ratio will give you a definitive insight into the number of leads you need to remain on track with your general revenue targets. Once you’ve set your baseline ratio, you will gain a working understanding of the number of leads you will need to earn a sustainable rate of revenue growth.

By gaining access to this invaluable knowledge, you will be able to streamline your strategies for optimum success on a consistent basis – which is essential in today’s fast-paced business environment.

15) Opportunity-To-Win Ratio

Once you’ve qualified a lead, it’s still important to understand whether it’s likely to result in a bonafide sale or deal. This easy-to-digest KPI is the way to do so.

The opportunity to win ratio is a sales chart template displaying the efficiency of your sales representative at closing a deal

This essential chart will give you a definitive gauge of how your sales team or managers are performing in terms of closing deals or accounts – a crucial metric for ongoing evolution, and success.

While some sales reps are natural at converting discussions or conversations into sales or account conversions, others may struggle. If you know when and how to help your reps convert discussions into revenue-boosting opportunities, you’re likely to see your income soar.

This is a template that will empower you to understand, with confidence, how interactions and discussions can transform into profitable transactions with ease, and it’s one KPI that you can’t afford to ignore – a pivotal tool for improving conversions, performance, and qualifications processes.

16) Sales Growth Between Periods

This sales chart example is designed for accelerated business growth. If you’re on a committed, aggressive mission to push your numbers higher and higher each quarter, this graph will be your best friend.

Sales growth is a good productivity metric to measure evolution and results.

Not only does it show your sales revenue compared to previous periods, but it breaks things down by representative/manager as well, letting you know the rockstars on your team.

17) Revenue And Sales Interactive Management Overview

This is a really fun interactive sales graph, as it lets you see your revenue and sales according to the different time periods that you select. In particular, the monthly view is extremely helpful. While it’s kind of neat to be able to look at sales revenue according to the day and the week, these views don’t really lead to any sort of actionable knowledge.

With this sales graph you can visualize you revenue over certain periods of time

However, being able to see that May is your best month for sales can lead to actions like doing a new marketing campaign in April to boost sales even further. A revenue graph that is worth exploring on a monthly basis by utilizing modern KPI reporting software.

18) Amount Of Sales By Payment Method

This line graph lets you see how your different payment methods tracked over the previous year, both compared to each other and on an objective basis. This sales graph would be great if you just rolled out a new payment option like Paypal, or if you used Square at a booth to take payments and you wanted to see how much revenue was being brought in through these options.

Visual representation of a sales chart for payment methods

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You can also quickly and easily see overall revenue trends by month. For example, in this graph, overall sales dipped quite a bit in September before climbing up to normal and then higher than normal levels in October and December.

19) Average Transaction Size  

The average transaction size is another metric that could be very useful to visualize in a retail sales graph. In the example below, the KPI is broken down by different factors in 3 chart types: the transaction size by device, the transaction size by payment type, and the transaction size by month. 

A sales graph example from retail tracking the average transaction size

Getting all this insights together in a retail KPI dashboard in a way that is visually appealing can help businesses to evaluate when their customers are most likely to buy and adapt their strategies accordingly. Getting details into the devices can also help understand customer preferences and optimize to give them the best experience possible. 

20) Sales Opportunity Dashboard

An invaluable sales graph for managers, this revenue chart template hones in on potential business leads throughout the funnel.

A monthly sales graph focused on sales opportunities and showing details on latest opportunities, number of opportunities and average purchase value by package, and churn reasons, among other metrics.

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Visually balanced with a mix of at-a-glance data, this dashboard has everything you need to monitor and make the most of your sales opportunity from a variety of sources while making vital operational improvements to your processes.

Featuring graphs and data for direct development comparisons as well as deeper pockets of information on how to generate money from various sources, this powerful online dashboard will also help your team squash inefficiencies while pouncing on opportunities as they emerge.

Opportunities come and go swiftly, so you must seize them at the right time – which is where this business intelligence dashboard offers so much value.  It’s a revenue-boosting sales diagram for any hungry modern business.

21) Number Of Sales Opportunities

One of the most pivotal KPIs in our sales opportunity dashboard is a sales graphic that will help improve your sales management activities exponentially.

A daily sales chart example showing the number of opportunities and the development over time

By gaining a clear-cut insight into fresh sales opportunities and purchase volume, you will be able to formulate effective initiatives while spotting any potential bottlenecks early in the funnel.

If you want to fully optimize and boost the value of your various sales metrics, the number of opportunities chart should be high on your priorities list. While quantifying unqualified leads does have a role in business, only verified qualified leads are truly relevant to sales. As such, keeping a close eye on this particular KPI is wise.

This is a performance dashboard that will make your sales team more efficient, more adaptable, and better equipped to close in on opportunities across the board.

22) Sales Opportunity Score

A swift and effective means of prioritizing your sales opportunity, this is a revenue chart every sales team needs in their life.

Sales opportunity score showing the potential on a scale from 1 to 5

An incredibly savvy way of displaying sales chart data, this dynamic chart will empower you to rate the potential of your available revenue-generating opportunities on a scale of one to five.

Arguably one of our most valuable sales visualizations, our number of opportunities KPI is an exceptional daily resource for exceeding your sales targets regularly, saving you unnecessary costs while increasing your monetary gain.

By using this chart, you will increase sales efficiency while gaining the ability to place your resources in the right place at the right time – a surefire way to arrange your priorities for increased operational efficiency and sustainable sales success.

23) Average Purchase Value

Another essential sales opportunity KPI, our Average Purchase Value is one of the best types of sales graphs and charts for developing a sustainable growth strategy.

This sales chart template shows your different payment methods tracked over time and compared to each other

When looking at how to compare sales progress, this chart delivers. Simply compare your average purchase value with your performance in the past to create viable benchmarks for sales opportunities and growth. Your average growth value is integral to the health of your overall sales – as such, you should monitor this regularly. To see how you can upscale your analysis, even more, we suggest you read our guide on data analysis techniques and methods.

24) Revenue and Customer Overview

Finishing with another “overview” style sales KPI dashboard, this quarterly revenue and customer overview show a ton of your most important KPIs in one, easy-to-understand format.

A management dashboard displaying 4 main sales charts with values that are compared to the previous year with the purpose of telling a clear story. Revenue, number of new customers, average revenue per customer, and customer acquisition Cost (CAC) with CAC vs. customer lifetime value (CLV).

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Using a quarterly view is a great practical option for making data-driven decisions, as a month is often too short of an amount of time to see real changes, and a year is a bit too long to make course corrections. You can also adjust this visual and create it as a mobile dashboard.

25) Sales KPI Dashboard

The next in our definitive rundown of sales charts and graphs is the sales dashboard focused on KPIs that are integral to sales success as they provide a measurable means of formulating strategies that drive conversions and encourage incremental growth.

Sales performance charts focused on high-level metrics such as revenue, profits, costs, incremental sales, accumulated revenue, up/cross-sell rates, etc

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This dynamic sales graph template presents a dashboard design mix of visual KPIs, all geared toward quantifying customer churn, tracking incremental sales levels, analyzing customer churn as well as upsell and cross-sell rates, and drilling down into profit margins. This is a business report example worth exploring since it can provide all the details for a strategic sales development of a company.

With a host of interactive sales graph templates, this dashboard is a shining example of how to present sales data for your business. A versatile dashboard for use on a daily, weekly, and monthly basis.

Primary KPIs:

  • Revenue per Sales Rep
  • Customer Churn Rate
  • Upsell & Cross-Sell Rates
  • Profit Margin per Sales Rep
  • Incremental Sales by Campaign

Now that we’ve explored our cutting-edge sales KPI dashboard, we’re going to dig deeper into its capabilities by looking at the sales graphs that make it tick.

26) Revenue Per Sales Rep

At its core, this particular sales chart template focuses on how much revenue your sales reps are bringing in for the business.

Revenue per sales rep is a sales graph that shows how much revenue a sales representative brings into the business, expressed also with the average number, the target, and compared to the previous period

Presented as a coded line chart, this digestible sales template empowers users to extract critical revenue-related data at a glance and create strategies that will help your team perform more cohesively and efficiently.

One of the most essential sales trend charts for businesses across industries, this metric is the key to fortifying your internal processes and providing the right support to the right people, at the right time.

27) Sell-through Rate 

Our next example, generated with retail analytics software, is the sell-through rate. This KPI indicates the correlation between the inventory sold within a specified period of time and the inventory received. The goal of tracking it is to improve inventory management processes such as costs and customer experience. 

Sales graph example of the sell-through rate tracked for physical and online stores

In the image above, we can see that the sell-through rate is displayed in two types of charts. On one hand, the percentages of the physical store and online store sell-through rates are represented in gauge charts, while the comparison of both percentages by month is represented in a line chart as it is easier to spot trends in the data. 

28) Customer Churn Rate

As you are most likely aware, acquiring a new customer is more costly than retaining one. That said, this most invaluable of sales graph templates will give you a clear indication of how many customers you lose over a certain timeframe.

Customer churn rate is one of sales graphs focused on the number of customers that stopped using a specific service or product, expressed over a set period, and with the amount of lost revenue

If you’re looking for an example of how to make a graph that shows sales trend analysis, this sales report graph is worth examining. Clear, concise, and informative, this interactive sales graph sample will give you the tools you need to calculate your exact churn rates while spotting critical trends that will enhance your customer acquisition strategies. A must-have sales chart for any ambitious company looking to improve its sales strategically.

29) Upsell & Cross-Sell Rates

Existing customers are easier to sell to, which is what makes the art of upselling and cross-selling so powerful. Upselling is an effective strategy for fresh prospects, but by reaching a repeat customer at the right moment in the sales journey, you stand to boost your profits significantly.

A sales chart depicting the upsell and cross-sell rates by sales rep

A perfect example of how to present sales data, this profit-boosting sales chart offers a panoramic snapshot of your agents’ overall upselling and cross-selling efforts based on revenue and performance. A sales comparison chart based on team performance and sales marketing strategy, this invaluable visualization will help you boost brand loyalty while squeezing maximum value from your daily, weekly, and monthly flow of customer conversions. Another essential example of how to make a graph that shows sales trends, the right way.

If you’re looking to upscale your performance management, even more, you can explore our guide on various KPI scorecard examples.

30) Profit Margin By Sales Rep

Our next sales growth chart is another graph for sales that focuses on the performance of sales reps in relation to the ongoing health of the business’ profits.

This is one of sales charts illustrating the profit margin per sales representatives, their targets, and compared with the previous period with a percentage

In any business, profit margins count, and this sales comparison chart helps you draw direct conclusions by analyzing correlations between particular time periods, margins per sales rep, and sales target per rep.

By exploring these metrics periodically, you’ll be able to drill down into elements including commissions and bonuses, performance consistency, and areas that need improvement, gaining the ability to allocate your support as well as resources more efficiently as a result.

An essential monthly sales graph for strengthening your sales team while taking care of your business’s bottom line.

31) Incremental Sales By Campaign

Our incremental sales by campaign KPI. Incremental sales are pivotal to long-term business success as they will give you a definitive indication of which sales strategies prove most effective, which, in turn, will help your business grow, evolve, and prosper over time.

Incremental sales by campaign is a sales chart template that illustrates the number of sales generated by marketing activities over a set time frame

When asking yourself the question, ‘what type of charts are used for sales?’ it’s important to understand that you must account for incremental sales. This powerful sales report graph will help you do just that.

This most essential of sales graph templates offers a linear visualization of incremental sales success over time, coupled with a quick-glance snapshot of campaign revenue by channel.

By gaining visual access to these insights, you’ll be able to make your sales initiatives stronger, more sustainable, and more economically efficient, boosting your bottom line while growing your audience consistently over time. A sales growth chart for perfecting small business analytics and large enterprise alike, looking to scale and remain relevant rather than sporadically making flurries of quick sales.

32) Sales From Outbound Calls

Sales graph displaying relevant metrics related to Outbound calls and call agents performance

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The last example in our rundown of sales graphs and charts focuses on the colossal task of outbound calling. While many believe the art of cold calling is becoming less relevant in this day and age, with the right analytical approach, you can transform outbound communications into a healthy revenue stream.

A powerful performance chart host, this dynamic outbound sales dashboard offers a detailed breakdown of communication volumes, contact rates, and the number of demos or appointments arranged. This perfect storm of cold calling-centric knowledge will help you spot any potential engagement issues while providing training or support to the agents with dwindling numbers.

With a wealth of visual information available at your disposal, this is a sales chart dashboard that will transform your cold calling efforts into a sustainable revenue-boosting strategy. Here, you can track your sales progress with pinpoint precision and uncover trends that will offer you insight into the strategic changes you need to make to reach or even exceed your targets.

33) Sales Analysis Dashboard

Many of the examples presented in this list are focused on B2B businesses. Our next template is dedicated to a B2C business selling products globally and in need to get a visual overview of the performance of various areas of their sales processes.  

Sales analysis dashboard filled with graphs and charts to track performance of product and region metrics

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With metrics related to product and sales revenue for different regions which are displayed on interactive charts, this real-time sales analysis dashboard proves to be the perfect tool to make informed strategic decisions. 

For example, by giving a close look at the top 10 countries by revenue, you can define where to focus your efforts as well as find countries with the potential to improve. Likewise, the top 10 products by revenue are also a great indicator to understand which product type is the most successful one and focus your efforts on them as well.

This dashboard containing a mix of sales graphs and charts such as tables, line charts, bar charts, and an interactive map, is the perfect example to show the value of visualizing various indicators together to get the complete picture of performance. 

34) Revenue & Profit Per Product 

As its name suggests, this straightforward KPI tracks the revenue, profit, and profit margin by product using a traditional bar chart.  

Revenue & profit per product as a sales graph example

With insights into how profitable each product is, businesses can make important decisions regarding the future of the business. For example, if you realize that a product is too expensive to produce compared to the profit it brings, then some decisions need to be made. On the other side, if you see that your most profitable products have room for improvement, then you can allocate resources such as promotional efforts to increase sales. 

35) Sales Volume By Country 

Just like tracking the revenue and profit by product can lead the business to grow sales, doing the same for the different regions is also an invaluable practice. 

Sales volume, revenue & profit per country as a sales chart template combining a table and a map graph

The image above is another example that uses two chart types to convey the information. By looking at the map on the top, users can easily spot the regions with the highest sales volume, while the table at the bottom serves as a more detailed breakdown of that data.  

If these examples were not enough to put the power of sales graphs and charts into perspective, next we will present you with a few best practices to be successful using them, followed by the benefits your business can gain from taking advantage of sales data visualizations.

Sales Graphs & Charts Best Practices

While generating beautiful charts with your sales data sounds like an easy task, this couldn’t be further from the truth. Yes, the availability of data visualization tools makes the job a lot easier nowadays, however, there are still some best practices you need to follow to make the most out of the process. Here we will show you some of them. 

As you saw through our list of examples, you can use multiple chart types to visualize your most important sales data. That said, the visualization you choose should not be random because you think it’s pretty or easier to create. Each type of graph has a different purpose and works better depending on what you are trying to see. For example, bar charts are best if you are looking to compare sales for different periods, while line charts are best if you want to show trends over time. To pick the right one, it is necessary to follow important data visualization techniques. The image below can serve as a guide to get you started. 

Another important best practice to follow when it comes to visualizing your sales KPIs is to use axes correctly. When not used correctly, axes can make your graphs and charts misleading. Something you really want to avoid happening in your company as it can not only damage your strategic decisions but also your reputation in front of investors or other relevant stakeholders. A common example of this is truncating the y-axis. This is a common practice used in politics and the media to try and manipulate the public. To put it shortly, this happens when the y-axis is not started at 0 but at a different number, making it seem like the differences between data points are wider than they actually are. A classic example from Fox News is below: 

When creating sales graphics the information on them might seem very understandable to you. However, this might not be the case for everyone that is going to use those visuals. A great practice in this regard is to be clear about labels. This means using accessible and understandable language as well as keeping it concise and precise. You don’t want to have labels that are too complicated to understand or are crowding your entire visual. Giving your labels a little bit of thought will help external viewers easily understand what the graph is trying to show and make the conversation around it more productive. 

While this might seem like an obvious point, it is not always considered when visualizing data using charts and graphs. In a perfect world, the information displayed on a chart should be scanned and understood in no more than 10 to 15 seconds. That being said, the reality is that sometimes charts are designed in a way that makes them harder to understand due to the lack of a clean layout. To avoid this from happening, think clearly about the colors and style of your graphs. Choose no more than two colors and use diverse tonalities of those colors to show different data points. This way you avoid confusing people with a hundred different colors. Another important point here is to avoid using 3D charts. Yes, they might look cooler, but they are also very complex to interpret. Just stick to a clean layout and your business sales charts are set to succeed.  

  • Visualize it all together 

As you probably noticed in our list of examples above, sales graphics work best when they are visualized together in a professional dashboard. A sales dashboard provides businesses with the perfect overview of their most important indicators in real-time. Allowing them to make important strategic decisions on the go. Additionally, the interactive nature of these analytical tools, enables its users to dig deeper into their sales data and extract deeper conclusions from it. 

Sales Data Visualization: Why Are Graphs & Charts Important For Success?

Sales data visualization is pivotal to the ongoing growth and evolution of a business, as it allows sales and marketing reps as well as senior decision-makers to curate, present, and interact with their data in a way that transforms it into actionable insight.

With so much sales data available at our fingertips, it’s not unusual for sales reps and strategists to wade through piles of redundant information. That said, when it comes to using your sales data in a way that returns positive results, ‘trimming the fat’ is essential – that’s where sales graphs and sales charts come in.

Here’s how sales analysis charts and graphs will help improve your business:

Whether you’re working with a monthly sales chart or a revenue-based graph, by visualizing your sales data in a way that’s logical, digestible, and comparable to other points in time, you can identify areas that are inefficient or offer little ROI.

You could, for instance, discover that your leads are going cold after they’ve committed to a demo. By understanding this information, you can take measures to improve your customer communications as well as elements of your online demo journey to encourage more conversions.

The highly interactive and wholly visual nature of a digital revenue chart means that you can easily see any dips in departmental or individual performance in specific areas of your sales initiatives.

By spotting these issues with the help of modern BI reporting tools, you can provide tailored support and mentorship to specific areas of your department or individual agents to strengthen your team, boost morale, and close more sales.

Product sales charts, as well as many other forms of a revenue chart template, will show you exactly where your efforts or initiatives are working or suffering across every channel or touchpoint.

Armed with this information, you can make accurate decisions on where to distribute your sales resources and investment. You might find that new product landing pages offer a solid ROI and decide to create more while discovering that despite your best efforts, your cold calling efforts are burning up your resources for little return. In this case, you might minimize your time on outbound comms.

  • Strategic planning & projections

An online reporting tool allows you to work with a cohesive mix of past, present, and predictive visual sales data, you can use a sales growth chart to spot any emerging trends in advance of them happening while making accurate revenue projections for the future.

By using this information to your advantage, you can formulate strategies that will help you get ahead of the competition while connecting with more customers at various stages of your pipeline.

  • Communication & collaboration

As mentioned, we humans respond best to visual information. Working with interactive digital dashboards that host sales graphs and charts tailored to your business goals will empower everyone with the information they need to succeed.

Thanks to online data analysis tools everyone is armed with the right information. This will lead employees to perform better as individuals while collaborating effectively as a sales team, accelerating the growth of your business in the process. And, as you don’t need special technical skills to access dynamic data from dashboards, everyone really can access the intelligence that will help them perform to the best of their abilities.

The Secret To Achieving Sales Success: Knowing Your Numbers

To round off our journey into business-boosting sales graph samples as well as the dynamics of a monthly sales graph or sales graph sample, let’s consider how data can enhance the way we approach business sales in a strategic sense, according to these essential insights:

  • Recent studies maintain that more than 80% of the information transmitted to the brain is visual. By presenting your sales & marketing reps with digestible visual data, you’ll help them enhance their overall performance, boosting revenue as a result.
  • 19% of buyers want to connect with a salesperson during the awareness stage of the sale process. By working with the right sales report chart and monthly sales graph, you’ll be able to reach out to your prospects at the perfect moment in their journey, increasing conversions in the process.
  • 45% of today’s businesses run at least some of their big data workloads in the cloud. Cloud-based visual analytics tools will propel your business forward, helping you take charge of your sales strategies and get ahead of the competition.
  • Businesses that embrace big data typically see a profit boost of 8 to 10% — a testament to using visual sales graph samples at the heart of your business strategies.
  • Data analytics is vastly improving the construction industry by helping to spot emerging trends and reduce material as well as operational costs. While this insight is industry-specific, it certainly serves to highlight the efficiency of sales chart examples in the modern age.
  • 62% of retail businesses report a clear competitive advantage by leveraging information and analytics as a core part of their business activities. By knowing your numbers, taking an analytical approach to your sales processes, and working with interactive, accessible data analytics tools, you will improve your sales exponentially, according to the same report from the previous point.
  • Streaming entertainment colossus Netflix has the power to influence over 80% of subscriber viewing decisions using big data analytics and visualizations. Many modern businesses across sectors harness the power of data charts and tools to offer highly personalized communications that not only result in more conversions but also significantly boost customer retention rates.
  • A data-driven approach to your sales activities will ensure that your goals and mission statements align which, in turn, will help to catalyze your commercial growth.

Key Takeaways Sales Graphs & Charts 

We’ve explored visualizations where you need to add a line chart showing sales trends over the last 12 months; revenue comparison graphs; how to show an increase in sales on a graph; what type of chart will you use to compare the performance of sales of two products, and one thing is clear – sales graphs and charts will accelerate the success of your business while helping you grow consistently.

Knowledge is power, and this is especially true when it comes to sales. These 35 sales graphs offer you insights all the way from a broad overview of a very granular focus.

Selling your products or services to your target audience consistently, cohesively, and in a way that scales the business is pivotal to your survival, regardless of your industry or sector. By knowing your numbers and leveraging the power of the right metrics, you stand to set yourself apart from the pack, boosting your profits in ways you never before thought possible.

Whether you’re talking sales graphs, graph sales examples, sales chart templates, a dynamic sales comparison chart, or any other form of a dynamic visual dashboard, by analyzing the data that’s most relevant to your business’s sales goals, you will meet or even exceed your targets, time after time.

These different perspectives allow you to access all of the data you need to guide your company with business intelligence in the right direction and make sure you’re hitting your goals with the help of the right data quality management techniques. Additionally, some of these sales graphs can serve as effective early warning signals so that you can see potential issues with your cash flow before they become real problems.

Every revenue goal chart, sales progress chart, and sales graph example featured here offers a level of business-boosting that surpasses facts and figures alone. These enlightening, interactive, and actionable data visualizations will uncover hidden insights while offering a level of deep-dive information that will ensure you’re able to meet your prospects’ needs across every channel or touchpoint – not just now but long into the future.

Each one of these dynamic sales templates will help you improve your business, making it more informed, more economical, and more adaptable—the key ingredients to creating a booming business in our hyper-connected digital age.

Use these sales graphs and charts as inspiration for your own sales dashboards so that you can have at a glance actionable insights available to you at all times. Doing so will push you ahead of the pack and ensure that you stay there.

If you want to know how to create effective sales graphs and charts for your very own sales dashboard, start datapine’s 14-day free trial and level up your sales strategies & initiatives today!

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Sales Graphs And Charts – 35 Examples For Boosting Revenue
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