YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI. As stated in YouTube’s announcement: “Viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic.” To address this growing demand, YouTube will […]
OpenAI’s Sam Altman On Challenging Google With AI Search
OpenAI’s Sam Altman answered questions about challenging Google’s search monopoly and reveals that he’d rather entirely change the paradigm of how people get information rather than copy what Google has been doing it for the past twenty+ years. His observations were made in the context of a podcast interview by Lex Fridman. What Altman proposed […]
TikTok’s New Creator Rewards Program Prioritizes Search Value
TikTok has launched its new Creator Rewards Program and introduced a Search Insights tool. The program, which was previously in beta, rewards creators based on four key metrics: Originality Play duration Search value Audience engagement The new Creator Search Insights tool provides data on trending search topics, helping you to create content that meets TikTok’s […]
Why Prediction Of 25% Search Volume Drop Due to Chatbots Fails Scrutiny
Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the fact that the claim fails to account for seven facts that call into question the accuracy of the prediction and demonstrates that it simply does […]
High-Quality Content Is Crawled More Often
SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily. The assumption is that sites must stay within this allotted budget to get pages indexed. In a recent podcast, Google search engineers debunked some misconceptions about crawl budget and shed light […]
The Saga Of John Mueller’s Freaky Robots.txt
The robots.txt file of the personal blog of Google’s John Mueller became a focus of interest when someone on Reddit claimed that Mueller’s blog had been hit by the Helpful Content system and subsequently deindexed. The truth turned out to be less dramatic than that but it was still a little weird. SEO Subreddit Post […]
Google Search Console Adds INP Metric In Core Web Vitals Report
Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals report. As of March 12, INP replaced First Input Delay (FID) as a Core Web Vital, signaling a shift in how Google evaluates user experience. […]
LinkedIn Offers 250 AI Courses For Free Until April
LinkedIn is unlocking 250 AI courses, available for free until April 5. According to LinkedIn’s data, the skills required for the average job globally will change by 68% by 2030. For SEO professionals, this means adapting to new AI-driven tools and techniques that can enhance and streamline their work. LinkedIn’s free AI courses cover a […]
Benefits of Business Intelligence & Analytics With Use-Cases
Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Why? Because things are changing and becoming more competitive in every business sector, the benefits of using business intelligence and proper use of data analytics are key to outperforming the competition. For example, […]
Google Now Says Core Web Vitals Used In Ranking Systems
Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues to not say that Core Web Vitals are a ranking factor. Googlers And Statements About Ranking Factors Something kind of weird about Googlers […]