Search Ad Spend

Smartphones Account For 40 Percent Of US Search Ad Spend In Q4

In Q4, smartphones continued to chip away at desktop paid search contribution in the US. The share of ad spend that went to smartphones rose nearly 5 percent from Q4 2013 to account for more than 40 percent of total search spend. That comes from Marin Software’s Benchmark Report for Q4 2014. Desktop’s share of […]

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